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Items filtered by date: December 2013

Tuesday, 10 December 2013 05:34

Implementing Organizational Change

 Implementing Organizational Change


  Tough times in an organization may call for immediate changes geared to change the adverse situation.  Perhaps, changes can never be possible without cooperation of individuals at all levels of the organization; the executive and other employees included.  Cutting down on the running costs of an organization is an essential aspect that ensures that a business is able to sustain its operations even during tough economic times.  However, this can only be possible if bonding relationship is achieved in an organization. This paper observes   implementing organizational change through bonding to solve challenging economic conditions.


 Organizational Change

 Challenging economic times calls for effective measures that will change how a business organization conducts its activities.  This is because an effective solution needs to be established in order to enable an organization to achieve its goals.  Effective solutions are achievable when individuals in an organization put their ideas together. Forging bonding relationships in an organization, therefore, leads to operating as efficiently as possible sinceindividuals will operate as a single group using the most effective mechanism.  

 Forging Bonding Relationships

 To enhance positive organizational change, individuals, or groups in the organization must always come together as a single group. It is always ideal to outline the prevailing situation to the organization, and eventually make them see the need of cut costs.  Suggestions need to be encouraged in order to arrive at the most significant solution or rather identify areas where the company is wasting a lot of resources.  It would, therefore, be important to open-mindedly listen to all the suggestions   that are made and implement various ideas that are worthy.   Increased scale of production also needs to be adopted as an additional way of adapting to the changing economic times.


            A business organization is one of the most dynamic bodies in the world that are affected by changing economic times in one way or another. However, proper strategies that make an organization successfully handle such challenges are identified if bonding relationships are encouraged.


 ADP, (2008).  Strategies for Managing Business during Economic Downturns. Retrieved From, http://www.adp.com/tools and resources/case studies white papers/~/medias/PEO/%20for%20Managing%20Businesses%20During%20Ec On May 28, 2013.

Published in Management
Tuesday, 10 December 2013 05:28

Heritage Assessment of Cultures

Heritage Assessment of Cultures


Heritage assessment is an integral part of nursing practice in which the nurses strive to understand the patient’s cultural beliefs. It is vital for a health care practitioner to be familiar with the culture and beliefs of his or her patients as this knowledge can be sued to improve cultural health care. Cultural competence also allows the nurse to determine the ideal ways to handle each of his patients. A heritage assessment thus sheds light on the history of the patients, his religious beliefs, his foods and overall lifestyle. Heritage assessment is vital as it guarantees effective medical care. Nurses will integrate the information gathered from the health assessment to establish an effective health plan that integrates the cultures and beliefs of the patient. Heritage assessment also guarantees that nurses will grant quality health care with consideration of the patient values and preferences.

Subsequently, the patient is guaranteed comfort and satisfaction of need while at the hospital. Heritage assessment also guarantee that a nurse will be culturally sensitive and act culturally appropriate based on the information gathered from the assessment. This paper shall analyze the findings of families from three different cultures (Edelman, & Mandle, 2010). The aim of the analysis as demonstrated in the health assessment is to compare the health maintenance, health protection and health restoration strategies across different cultures. The areas of health maintenance focus on how families maintain optimal health and prevent the occurrence of illness. The second area, health promotion looks at the strategies that individual undertake to ensure that they remain health and free off illness. The third aspect is health restoration, which focuses on strategies to revert the body to its normal functions after a bout of illness.

Chinese Culture

The Chinese culture remains strongly tied to its belief in Chinese traditional medicine. Traditional medicine is trusted among the Chinese people because of its adherence to the customs, beliefs and practices of the Chinese. Chinese patients thus have a tendency to seek traditional remedies before they consider mainstream health care services.  The use of herbal remedies and practices such as acupuncture and meditation are considered vital practices in the healing process. The Chinese also believe in the qi, yin and yang. These three elements of the environment are essential in that a person has optimal health. The Chinese will thus stay clear of environmental factors that expose them to health risks(Dixon, 2009).

With regard to food, the Chinese believe that certain foods have medicinal purposes and eating certain food parts will ultimately lead to healing of a certain part of the body, for instance eating fish eyes will improve the vision of a patient. The Chinese also believe that mental illness occurs due to lack of harmony in a person’s emotions or when a person is possessed by evil spirits. With this in mind, the Chinese believe that efforts to balance the psychological and physiological functions of a mental patient will lead to recovery. The Chinese are also very communal hence in times of illness the immediate family takes care of the sick and makes crucial decisions regarding their patient welfare. In fact, Chinese considers it rude to burden a patient with details and explanations about his illness. The Chinese believe that a patient's body is already burdened by diseases hence additional details regarding his poor health are undeserving. This explains the tendency for family members to be actively involved in the admission, treatment and care of their patient.

Indian Culture

Indians believe in the practice of Ayurverda i.e. the health of a person is defined by a balance of the tridosha (bile), vatha (wind, air) and kapha (phlegm). These three elements represent the three fundamental energies that regulate all process at the macro and micro level. When these three forces are not in perfect balance, then a person becomes sick. Efforts should thus be focused on restoring balanced between the three elements. Indians also have several dietary believes that impact their feeding habits, for instance, they do not eat bananas and milk together, they also believes that the consumption of cold products encourages the occurrence of disease whereas warm promotes promote health. Indians, just like the Chinese community are close-knit with regard to family ties. In a medical situation, the consultation of the family, which could include the extended family, is mandatory(Gupta, 2010).

Indians are also very religious and invoke the power of gods and goddesses for different favors. Indian patients may also be adorned with different religious paraphernalia which nurses must never remove without the consent of the family members. Just like the Chinese culture, Indians also rely on traditional medicine and have a strong preference of herbal remedies. Consideration for mainstream medical care is the last resort. The Indian culture also holds similar beliefs like the Chinese with regard to health and wellness (Spector, 2004). The fitness of a person is not only based on his physical well being, but also his mental and sociological well being. Indians thus engage in practices such as homeopathy and acupuncture which are also similar in the Chinese culture.

Hispanic Culture

Hispanics are close-knit families and the needs of the family is considered valuable than the needs of an individual. Hispanics retain close knit relations even with their extended families. The delivery of health care, when handling Hispanic patients should involve the family as much as possible. Just like the Chinese and Indian culture religion is a significant element in the life of Hispanics. Hispanics are predominantly catholic, and they believe in God for intervention in their health, management of illness and day to day life.  Hispanics believe that the occurrence of diseases is because of God’s wish. Disease is thus a consequences demonstrating Gods disapproval for certain behavior. Such perceptions have seen Hispanic families delay presenting their patient to health care facilities. The family members spend long periods praying and asking for atonement of sins so that the patient can recover (David 2009).

Just like the Chinese, Hispanics also believe in the imbalance of environmental factors that contribute to poor health. An imbalance between a person and the environment can contribute to illness. Hispanics also believe in the aspect of hot and cold in relation to illness and health. Hispanics also believe in folk illnesses in which Hispanics believes are diagnoses and treated using traditional regiments. Hispanics thus use folk remedies to prevent or treat illness and also use turn to modern health services as the last resort. Hispanics speak Spanish as their first language hence posing a challenge of language barrier especially to the elderly and new immigrant patients who are still unfamiliar with the English language (David 2009).

The Indian, Hispanic and Chinese culture present several cultural practices and believes that health care practitioner must note. In the three cultures, for instance, here is a strong attachment to traditional medicine, use of herbs and home remedies. Traditional health practices are considered in the three cultures before the families turn to modern medicine. The three cultures have also demonstrated a strong religious belief in relations to the occurrences of illnesses. The Chinese and Indian communities believe that the environment plays a significant role in the health and welfare of an individual. The three cultures also hold the tenet that health does not only refer to the physical wellness of an individual, but also the psychological and social well being. There is a need to retain a balance in these three spheres for optimal health to be achieved.


The health assessment enables health practitioners familiarize themselves with different cultures before handling a patient. It is vital that the health care provider understands the tenets of the patients. This will ensure that he does not violate any of his cultural believes. An understanding of a patient culture also enables healthcare practitioners to determine the ideal health practices to recommend to the patient. For instance, Indians do not consume beef, and with this in mind a dietary plan for an Indian patient will constitute other food alternatives that offer the same nutritional values as beef. Nurses should strive to build a relationship with patients and their families so as to create a rapport that will encourage communication. A nurse should handle each patient without any feeling of prejudice or stereotype. Appreciating the diversity of cultures allows a nurse to render quality services to each of his or her patients.


David V. (2009). Latino perceptions of and barriers to preventive healthcare maintenance in the southwest United States. Texas Medical Center Dissertations

Dixon, B. (2009). Cultural traditional and health care beliefs of some older adults. Retrieved from http://www.virtualhospice.ca/Assets/cultural%20traditions%20and%20healthcare%20beliefs%20of%20older%20adults_20090429151038.pdf

Edelman, C. & Mandle, C. (2010). Health promotion throughout the life span. John Wiley and sons

Gupta, V. (2010). Impact of culture on healthcare among Asian Indians. Journal of cultural diversity. Vol. 17(1):13-19

Spector, R. (2004). Culture care: Guide to heritage assessment and health traditions. Prentice Hall

Published in Sociology
Tuesday, 10 December 2013 05:22

Yuban Coffee

Yuban Coffee


Yuban is a brand of coffee that is produced in South America (Shoop, 2012). The Yuban brand is owned by the American food processing company, Kraft Food Inc. Yuban coffee is available in different variety including; decaffeinated original blend, hazelnut and roast. This paper presents an analysis of Yuban competitive environment.

Competitors and market share (US)

Yuban coffee has numerous competitors within the coffee market (Slob, 2010). Nestle is one of Yuban’s main competitors. Though Yuba has a significant share in the US coffee market, Nestle brands have a worldwide reach. Nestle has a big share in global coffee market and its brands have a good exposure. Nestle also provides a variety of coffee brands including; Nescafe, Ricore and Bonka (Slob, 2010). Sara-Lee is also a significant player in the international coffee market. The firm controls 4.1% of the US coffee market. Yuban also faces fierce competition from other small brands of coffee.

The threat of new entrants is also significant within the coffee market (Slob, 2010). Other coffee producers are emerging in different sections of the groups. These emerging players are likely to increase competition within the coffee market.

Market Structure

The structure of the coffee market can be described as a monopolistic competition. Monopolistic competition is a market structure that is characterized by numerous players selling differentiated products (Sokovin, 2011). Though there are many players in the coffee market, the market structure cannot be described as perfect competition as the products offered to the market are not homogeneous. The players within the coffee market have differentiated their products through strategies such as branding. Yuban is an example of a brand that is meant to differentiate Yuban coffee from that of competitors. Other players introduce additional features in order to differentiate their coffee from that of competitors.

In monopolistic competition, firms determine the prices of their commodities (Sokovin, 2011). This is unlike in perfect competition where the prices are determined by market forces. Players within the coffee industry set prices according to the target market, production cost and economic objectives. Monopolistic competition is also characterized by many buyers within the market (Sokovin, 2011). The coffee market is fairly big as it comprises of millions of consumers. Thus, buyers have limited power to control the prices of commodities. Monopolistic competitions are also characterized by entry and exit barriers. The coffee market does not have a lot of factors barring players from joining or leaving the market.

Competitive Barriers

Though the structure of the coffee market is that of monopolistic competition, players have to overcome a few barriers in order to excel in this market. High start-up cost is one of these barriers (Slob, 2010). A significant amount of capital is required to start a coffee production company. A company needs to purchase coffee roasting and packaging equipments. In addition, a firm needs to establish an elaborate supply chain so as to ensure to guarantee a seamless production process. A firm needs to establish partnerships and networks with coffee farmers in order to ensure regular supply of raw coffee. There is also a need to develop an efficient logistic plan that will ensure flawless movement of raw coffee from the farmers to the processing plants. A firm also needs an efficient distribution channels. Large coffee makers such as Nestle have to make complex distribution plans that entail shipment of products, payment of customs and establishment of retail outlets.

New players also need to overcome the fierce competition that characterized the coffee industry. The coffee market is saturated as it consists of numerous players (Slob, 2010). High competition within the market has driven prices down. New players have to establish ways of positioning themselves within the market in order to survive the competition. Fierce competition within the coffee market has also resulted in high cost of advertisement and promotion. Players within the coffee industry have to undertake aggressive advertisement and promotion campaigns in order to protect and increase their market share.

The final challenge entails inventing own production techniques (Slob, 2010). Players within the coffee industry have their unique methods of producing coffee. Yuban coffee is roasted in a unique manner that ensures the flavor does not burnout. New players have to invent their own ways of roasting coffee.

Sources of Competitive Advantage

Porter identified three main sources of competitive advantage. These include focus strategy, differentiation and cost leadership (Eldring, 2009). Cost leadership focuses on the reduction of operational costs so as to enable a firm to deliver the lowest prices to consumers. Companies that rely on cost leadership strategy educe cost by running large scale operations and maintaining efficient processes. Nestle is an excellent example of a coffee manufacturer that uses the cost leadership strategy. Nestle brands are fairly cheap. The company sells in large volume so as to compensate for the low profit margins.

Differentiation entails introducing additional features into a product so as to increase the value of the product (Eldring, 2009). Companies that rely on differentiation strategy hope that clients will be willing to pay premium prices due to the additional benefits offered by the product. Yuban coffee uses differentiation strategy as a source of competitive advantage. Kraft foods Inc has use various strategies to add value to the Yuban brand.

Production of healthy coffee beans is one of these strategies. Yuban is acknowledged for its low caffeine levels which make the coffee least harmful to the body (Gail, 2006). Yuban has become one of the most popular brands of decaffeinated coffee. Kraft has also used environment protection values to add value to the Yuban brand. The brand is associated with a number of conservation initiatives including the use of a foil package. The use of a foil package reduces the amount of plastic waste that is released to the environment. Yuban is among of the few coffee brands that have received the Rainforest Alliance certification due to it conservation efforts. Kraft Foods Inc has also adopted fair trade practices that are aimed to enhancing value to the farmers. Kraft Food Inc provides land use training for over 46,000 farmers within the South American region (Gail, 2006). This effort not only empowers the farmers but also promote sustainable utilization of land resources.

Another strategy that Kraft Foods Inc has used to differentiate and provide a unique position for Yuban coffee is customer services (Gail, 2006). The company has established an initiative that seeks to promote customer loyalty. The initiative entails the issue of coupons to reward returning customers.


Eldring J. (2009). Porters Generic Strategies. Diplomica Verlag

Gail A. (2006). Conscious Choice: Yuban Coffee. Journal of Natural Health. 36 (10): 20-21

Shoop M. (2012). What is Yuban? May 16, 2013. http://www.ehow.com/about_5114335_yuban.html

Slob B. (2010). A Fair Share of Coffee Producers. Business Unusual

Sokovin S. (2011). Monopolistic Competition. May 16, 2013. http://www.fdewb.unimaas.nl/meteor-seminar-et/spring-2011/papers-and-abstracts/paper_Kokovin_Stac-CES-45+.pdf

Published in Business Studies
Tuesday, 10 December 2013 05:18

Expansion to Global Markets

Expansion to Global Markets


A company’s decision to expand into the global market may be motivated by reasons such as the need to increase profits. Expansion efforts need a detailed planning and implementation strategy that will see the company grow in terms of sales and revenues. For John Ferrer and his wife Deborah, the decision to enter the global market is based on the need for expansion, the desire to fight off increasing competition and survive the economic crisis. The furniture company had been performing well on the domestic market, and the decision to go global will require consideration of strategies that will guarantee excellent performance. Some of the strategies that would be suitable for the furniture company include

Strategic alliances

Strategic alliances involve the establishment of agreements between two companies in which the two companies agree to share resources and undertake a specific project. In the case of the furniture company, a strategic alliance will entail finding a company that shares the same vision. Strategic alliances with a foreign company will enable the furniture company enter the foreign market. The furniture company had been domestic, having established itself in different states. The strategic alliance with a foreign company will enable the furniture company venture into the foreign market and conduct research on probable customers.

Strategic alliance encourages cooperation hence there will be the joint use of production and distribution facilities. Companies will also work together in the marketing and promotion of each other’s products (Belu & Caragin 2008). Strategic alliance as a strategy of global marketing is an ideal strategy in which companies can save on starting costs. Rather than establishing another branch from scratch, the furniture company utilizes resources of the foreign company in accordance to a mutual agreement. The main disadvantage with strategic alliances is that the furniture company will lose part of the company’s ownership.

Direct Investments

The furniture company can go global by making direct investments in the foreign market. As a company that has been profitable and has been expanding across the country, a direct investment in a foreign market is feasible. Direct investment involves the development of new business units within the foreign market. Prior to the establishment of new business venture in a foreign market, the company must engage in a series of market research efforts. Market research enables the company to determine the regions where there is a readily available market for its products (Anderson, 2009). There are two ways that the furniture company can set their presence on a foreign market. First the furniture company can settle in a foreign market through acquisition of an already existing furniture firm.

Acquisition will enable the company reduce competition; adopt skills and resources from the acquired company while expanding their business. However, acquisition can turn out to be costly especially in the face of economic crisis. Acquisitions are associated with leveraged buyouts and mandatory sales. Secondly, the furniture company can choose to establish a new branch in a selected foreign land (Burney, & Sohail, 2002). The ability of the company to establish a new furniture branch in a foreign land depends on the financial position of the company. The advantage with direct investments as a strategy for the furniture company going global is that it will remain 100% in control of the company’s operations. Factors such as product manufacture, delivery and setting of prices will be dependent on the parent furniture company.

Different strategies

It is important for companies to have different strategies in mind when pursuing the option of global expansion. Different strategies will give the senior management different options to consider with regard to achieving increased competitiveness and growth. The furniture company is considering expansion so as to increase its growth and competitiveness in the market (Belu & Caragin 2008). A diverse pool of expansion strategies is vital so that management can analyze the underlying pros and cons of each strategy. A diverse pool of strategies also gives management a wider choice of selection hence the chance to consider adopting more than one strategy.


Entering the global market is a critical step that organizations make. The company in question must make several critical considerations before implementing any expansion efforts. For instance, the company must seek to find the ideal foreign regions where they can venture. These have to be regions that will be easy for the parent company to settle and establish themselves. The company also has to make political, social and economic considerations prior to selecting the regions to venture into. A company must also analyze various strategies for entering the global market. These strategies can be considered after they have been analyzed and found suitable for the company. The furniture company can consider getting into strategic alliances with other companies that hold the same vision as itself.  Alternatively, the furniture company can consider making directs investment in the global market by establishing new branches in selected regions. Financial considerations must, however, be made as the establishment of new companies require high capital.


Anderson, J. (2009). Expanding globally with local vision.  Journal of business strategy. Vol. 30(5); 32-39

Belu, M. & Caragin A. (2008). Strategies for Entering New Markets. The Romanian Economic Journal. 27 (1): 83- 98

Burney, m. & Sohail, M. (2002). In pursuit of globalization: learning from the hard lessons. Studies in business and economics. Vol.12 (1); 57-

Published in Business Studies
Tuesday, 10 December 2013 05:15



Hi Pino,

This was a great post as I agree with the example that you have provided on Apple. I believe apple is a company that for the past five years have been doing extremely well in the industry. Despite its ups and downs, it has been able to maintain its high productivity. Apple is a good company that can be used for benchmarking by Ferrer and Deborah Company. There are numerous things, which may be learnt from this post; however, one very essential point that I have come to learn is that incase a company decides to go global and finds out that its demand in the home country is extremely high it should first consider to off the expansion and make sure that the demand in the country is minimized in order to continue with the expansion. It is essential for a firm to ensure it is able to meet with the demand of its customers.

However, a question that I would like to ask in regards to this post is what strategies have Apple used in order to deal with its competitors because this is an industry that is filled with many competitors. If you provide the strategies, the company will get an idea of how it will be able to emerge successful in the industry. When writing my post, I used Coca Cola Company which is a company that has expanded to more than a hundred countries. The success of Coca Cola Company resembles that of Apple which has also encountered some ups and downs, although it has still remained productive in the market despite the many competitors in the beverage industry.


Gomez, M & Rohrer, W (2012). Coca Cola The business & management review 3 (1)

Published in Business Studies
Tuesday, 10 December 2013 05:13

Trish Chris

Trish Chris

            From this posting, it is clear that a company should make sure that it first understands the market that it is deciding to enter. The company should ensure that it considers others ways for increasing its market share like international strategy, which is about, selling just a small portion of its inventory, multinational strategy where they invest in other countries, and transnational strategy where the company invests globally. According to the article, the author suggests that it would be better for John and Deborah’s company to expand into France. The marketing strategists suggest that France is the right country to expand to because the furniture market in the country is expanding. Therefore, the company will get the chance of bringing their customer service and high quality furniture to the France market.

According to this article, the marketing manager has not provided her suggestion on whether the company should expand globally or what alternatives that the company should use. It is necessary for the manager to provide his idea that will help in solving the economic downturn. In regards to my posting, I considered three countries, which are Germany, France, and Japan. However, the country that I found to be best for the company to expand into was Japan. I suggested for the company to invest in Japan because this is a country whose furniture market is large and they are well known of importing furniture. Therefore, expanding to Japan would provide the company a chance of selling its quality furniture to Japanese. The comparison between the postings is that the countries that are being suggested to expand have been ranked high in an increase of their market share.


“Japan market profile” Accessed on 19th may 2013 retrieved from http://www.state.sc.us/forest/fprodjapan.pdf

Published in Business Studies
Tuesday, 10 December 2013 05:09




            Furniture industry is one of the examples of the industry which did not lend itself to globalization in the 1960’s. Furniture tends to have a high bulk as it is compared to its value and it is also easy to get damaged in shipping and traditionally the transportation costs were high. During the 1960’s, the government trade barriers were unfavorable making it hard to ship furniture. However, government drivers have been improved making it possible to ship furniture more economically. There are different resources that are usually of concern in global strategy.


Some of the resources that are of concern are natural resources such as wood from the forests, human resources who are people, and capital resources like tools, factories, and machines. In a global strategy, resources are usually of a major concern because there are some resources that will be required to be outsourced (Stonehouse, et al 2004). Japan may fail to have wood for manufacturing the furniture products; therefore, the company might be required to ship in some raw materials from the home country. It is also likely for Japan to lack human resource that will ensure that the business operations run smoothly. These resources are extremely essential for the successful transition to the new country. The resources that the company get for the company in the new country help in deciding if the business will be successful or whether it is going to fail.

Resources are extremely essential as they are the main contributor of the final product and they are the reason as to why the company is in business. A company cannot exist without resources. Human resources are the knowledge, time, skills, and personal sacrifice, which are required for good results (Stonehouse, et al 2004). These are resources that the company should be able to consider when it is planning to expand globally. The company should be able to determine the strategies that it will use to get employees for the company which will be located in Japan. These are employees who have the knowledge and skills of making quality products.

The natural resource is wood from the forests which are an important resource for a furniture manufacturing company. The company should make sure that it establishes the strategies that it is going to use in shipping wood from USA to Japan while following the government rules and regulations. Natural resources are normally essential in a furniture manufacturing company as they are a major tool for developing products. Capital resources are also a concern in a global strategy as machines and tools may be required in transporting the furniture to their destinations (Kelly, et al 2005). Certain machines may also be needed for loading and offloading products. These are some of the resources that are of much concern to when going global in Japan because the success of the company in Japan will be influenced by the resources that the company has.

The company should make sure that before it expands to Japan, it has all the resources put in place. The cost that is to be incurred in establishing the resources should, also be determine so that the company can be ready to expand to Japan on time and be prepared to start working immediately. It is necessary that every personnel are aware of why the company is expanding to Japan so that to work towards accomplishing the objectives of the business (Lynch, 2012). Some other issues that as marketing strategists should think about are the trading issues. It is necessary to be aware of the country membership of trade groups and the barriers of entry in the nation. It is also necessary to know the capability of the company to export the profit back to the home country. Tax and also financial issues are some factors, which can impact the ability to move to Japan. The banking and financial structures, taxes imposed legal ownership of assets such as factories and insurance should also be considered.

These are resources that may have a great impact to the accomplishment or collapse of the company. Hence, these factors should be considered before expanding to Japan. Comparative data should first be collected so that to understand how business in Japan is conducted (Lynch, 2012). Being aware of resources for global strategy will help in a successful transition, in the new market.

In conclusion, conducting a research on business operation in Japan will help the company in understanding how it will run the business. There have been several cases where furniture that is made in other countries fails to match the consumer preference in terms of color, size, and functionality. Therefore, when the company understands the consumer preference of the company it will have an impact on competitive strategy in the global market. The company will be able to manufacture and also export products which are suited for the Japanese dwellings and also the tatami covered floors and many other aspects of the traditional housing culture in Japan.


Alan, L Gavin, C & Kelly, D (2005). National product design identities Creativity and innovation management 14 (4)

Hamill, J Purdie, T & Stonehouse, G (2004). Global and transnational business John Wiley & Sons

Lynch, R (2012). Global strategy accessed on 19th may 2013 retrieved from http://www.global-strategy.net/categories/Buildingglobalstrategy

Published in Business Studies
Tuesday, 10 December 2013 05:06

Global Strategy

Global Strategy


Global strategy is defined as the strategic guide of an organization to globalization. A global strategy is a strategy which is designed to enabling the organization to achieve its objectives of the international expansion (Lynch, 2012). When a company is developing a global strategy, it is necessary to distinguish between three forms of international expansions, which might arise from the resources of the company, capabilities, and the current international position.


            In a global strategy, the company usually treats the world as one large market and with one source of supply with little local variation. In the global strategy, competitive advantage is normally developed on a global basis. There are several suggestions of countries that the company can use as a global strategy. The countries include Japan, Germany, and France. Statistics indicate that these countries tend to import a lot of furniture from other countries, and the company can decide on selecting one of the countries when it is deciding to go global. Japan, Germany, and France are countries that are considered as the largest importers of furniture, and when the company decides to start supplying its products in the country, it will succeed through the economic crisis. Expanding the business to these countries will help the company in increasing its sales (Lynch, 2012). Furniture that originates from United States to France, Germany, and Japan is usually of great value, quality, and variety of products.

The best country that the company should decide to use when it is expanding globally is Japan. When the company decides to go global, it is likely to benefit from Japan when it decides to produce home office furniture. In Japan, the Japanese greatly enjoy home office furniture together with the growth of sophistication in the communication systems which make it possible for the Japanese people to work from home. Japan is the best country for the company to go global because there are usually no tariffs which are imposed on most of the furniture products that are imported to Japan. It is necessary for the company to understand that the furniture manufacturers in Japan are primarily local species of wood. However, species that the company usually uses include oak, alder, and some tropical species like rubber wood, teak, and mahogany. The competitive position of the furniture industry in Japan is very poor in relation to the production factors like labor costs and raw materials.

When the company decides to use Japan in its global strategy, it will be of positive advantage as the company will be able to increase its sales. This is because the company normally produces high quality furniture which Japanese people value a lot and this will provide the company with a competitive advantage. Other people would decide to use France because they think that Japan has a lot of furniture importers. It is true that Japan has a lot of furniture importers; however, what usually matter are the quality and the cost of the products that the company is selling. Japanese are very much concerned with the quality of products; thus, they make sure that they purchase products that they know are of the best quality.


Expanding the company to Japan is the best global strategy which will result to a positive impact for the company and it will keep the company in the market and also enable it to be competitive.


Lynch, R (2012). Global strategy Accessed on 19th may 2013 retrieved from http://www.global-strategy.net/categories/Whatisglobalstrategy

“Japan market profile” Accessed on 19th may 2013 retrieved from http://www.state.sc.us/forest/fprodjapan.pdf

Published in Business Studies
Tuesday, 10 December 2013 05:00

On Site Fitness Centers

On Site Fitness Centers

Executive Summary

This is a persuasive feasibility report that is aimed at exploring whether it is to the best of interest of the company to provide on-site fitness center and provide gym membership for employees. A necessity for the company is on-site fitness program which will result to more productivity and profitability. The work environment can sometimes be stressful both physically and mentally and offering a fitness center is a way of introducing the employees into a healthy lifestyle in their daily routine. On site fitness center is helpful for the employees as it will provide the employees convenience which will help in motivating them to a healthy lifestyle.

According to a report by the American journal of health promotion, it indicated that health care cost can be reduced to an average of $3.48 in every $1 spent through the company by promoting a healthy friendly working site. The cost of health care has had a sufficient increase for the past two years and companies should help in reducing the cost by providing employees with a place where they can make a change. When the company provides an on-site fitness center it will result to an increase in the health of the employees which will also increase the company’s bottom line by decreasing absenteeism and reducing the cost of health care which in turn will create a more productive environment.

Introduction and Background

In the modern time where the employees are working in a motion less, style, there is a need to have a proper physical fitness program for most of the companies.  The advancement and automation of technology has reduced the physical activities of the employees and employees have now become very careful about their health. Employees want to be healthy and fit because of their health concerns and also so that they can look intelligent and fit. A workplace should help in improving the health of the country. With the amount of time that people usually spend in the work place, the employer should help employees in engaging in a healthy lifestyle behaviors (Fioribello, 2010). Therefore, employers should work to creating a workplace environment that support healthy lifestyles and they should also provide programs that support the efforts of employees to making healthy lifestyle changes. Employees need to show commitment to improve their healthy.

Employees usually face stress and some other physical problems about the lack of physical activities and improper diet. Therefore, it is necessary for companies to provide a health and fitness programs so that to maintain a balanced and healthy life of the employees. Most companies have realized the issue and they have started healthy and fitness programs for employees. These companies have noticed that on-site fitness center result to an improved performance of the employees as the employees have become active in their jobs and also feel happy during work.

Most companies are facing problems about the increase health issues of the employees. The cost that the workers are spending on health is increasing because of the increasing ratio of the employee’s health problems. Companies are also worried about the increase in the employee’s absenteeism and turnover because of health related issues (Fioribello, 2010). Therefore, providing an on-site fitness center will be extremely beneficial to the employer and also employees.

This is a center that will help the employees in staying healthy and fit. It will help the company in reducing the cost of investing in the health of employees, turnover and absenteeism, enhance employee performance, make employees mentally and physically strong, and improve the profitability of the company. This report will discuss some of the advantages and disadvantages, costs, and legal issues for providing on-site fitness center in the company.

Potential benefits

According to a report that was prepared by the disease prevention and health promotion department, it claimed that on-site fitness centers and programs are a major contributor in improving the health of many American employees. The main objective of an on-site fitness center in the company is that it helps in reducing the health care expenditures of the employer (Overman 2009). Most companies usually spend a lot of millions annually on the health issues of employees. Another issue is that employee’s turnover and absenteeism has become a problem to the companies which seriously affects that profitability and productivity of the companies. On-site fitness center help the employees in becoming mentally and physically strong and contribute to an increase in productivity.

With on-site fitness center, it will help in decreasing the employee’s cost of health care and the rate of absenteeism will also decline, which in turn will result to a higher productivity and profitability of the company. Employees who are healthy normally present a positive image to the people who they are working with; thus, helping in building an effective and proud working environment. According to a study that was conducted to determine the benefit of on-site fitness center, it was concluded that the employee’s absenteeism cost and health care cost reduced by $2.73 and $3.27 respectively for a dollar spent on a fitness program (Overman 2009). This is an indication that acquisition of on-site fitness center in the company will result to an increase in the profitability of the company.

On-site fitness center usually benefit the organization and also an individual. Exercise usually help in relieving tension and stress, it helps the employee in improving immune function, mental and physical health, self confidence, and alertness. The personal fitness has a significant positive effect to the company and also the business. It results to employee satisfaction, and the employees are able to focus on their work which will later increase productivity.

An on-site fitness center usually eliminates the excuse from the employees claiming they do not have time to work out. The employees do not have to drive out of the company daily for exercise. Having on-site fitness center helps in saving time through exercising in the Company. When the employees have a workout session in the morning, it helps in boosting their energy to work and feel refreshed all throughout the day. These sessions help in relieving stress of work and motivating employees to work. Studies indicate that employees who usually have frequent physical exercise normally live longer and it is not easy for them to become sick.

On-site fitness center and wellness program usually promote corporate positive values. The program helps the company in retaining and attracting top talent to the business. Companies should make sure that they use different strategies for retaining and attracting employees. In the current business environment, employees usually expect to have access to exercise facilities in their companies. Therefore, by having a fitness facility in the company will be a powerful recruiting strategy mostly in today’s market where organizations are striving very hard to be the employer of choice.

On-site fitness facility center acts as a key retention tool for the company (McFadden, 2002). A fitness center in the company is important for the company because employees usually think twice when going to a competition when there is a fitness center on site. Healthy employees are usually the key to success, and when the company provides them with programs that are aimed at improving their health and increasing morale, it is not likely for the employee to leave the company. Research indicate that at least 70% of the cost benefit of the organization are usually incurred in 6 disease categories which are musculoskeletal, digestive, respiratory, cardiovascular, stress, and cancer.

These are some of the diseases which can be moderated or prevented through physical activity and also through other lifestyle changes. With on-site fitness center, it will help employees in saving a good amount of money. Companies that have obese and smoking employees it tends to raise the health care cost (O’Donnell, 2001). Therefore, having a fitness center in the company will greatly help in saving millions of dollars that are used in treatment of employees.

A company should take advantage of the benefit that comes with having on-site fitness center. Different employees usually have risk of varying diseases maybe lack of sleep, drinking, smoking, stressed, or even unhealthy eating. Therefore, having a fitness center can help in making a positive change to the employees as it will enable them complete their jobs and also get more vigor and energy for their friends and families when they go home. Employees who are suffering from certain illnesses may benefit as the facility may help them in saving money for prescriptions.

Potential disadvantage

A potential disadvantage of having on-site fitness center is the cost that the company will have to incur in developing the initiative. This is a facility that will cost the company a lot of money and most companies are not ready to incur the costs. The costs that the company will incur from this investment are starting up and follow through cost. The company will require promotional programs during the start and additional information and time for the new employees later. Health assessment will take time for employees and will need medical presenters and professionals. When investing in the on-site fitness center, it will take time before bearing fruit, and if the employees are not committed, it is likely not to pay off (Keefer, 2010).

The company is required to create sufficient space where the center will be located. The center should have advanced fitness equipment that will cost the company a lot of money. There is a long list of buys that a company should make when buying fitness facilities. This includes fitness treadmills, weight benches together with weights, exercise bikes, and many other more. These are equipments which will cost quite a large amount of money because the company might have 12, 20, or more employees and employees will require using the facilities without having to wait for others to be through.

Therefore, the company is supposed to buy enough facilities for the employees (Keefer, 2010). On-site fitness facility can be of disadvantage to the company because when the facility is in the workplace employees might decide to use the facility when they are supposed to be working. Therefore, the management team should make certain that the employees only use the center during the approved time and when the fitness staff is available so that to supervise the exercise and manage safe use of equipment.

A disadvantage of an on-site fitness club to the employees is that, employees who have never exercised before and they want to exercise might feel uncomfortable when they are exercising in front of other people who have been exercising regularly (Keefer, 2010). This is likely to affect the possibility of some employees going to the center as they do not want to feel ashamed.  On-site fitness program can have drawbacks of resistance. This is because some employees will feel that they do not want to participate in the health checks and fitness evaluations. Some employees may feel that they do not have to be checked, and the center might act as not an opportunity, but an intrusion which is likely to create resentment. If the company makes it a compulsory for employees to using the center, some may decide to stop working in the company and move to another organization where fitness is not a compulsory for all employees.

On-site fitness center might involve health assessment, which will require sharing of information that the employees prefer keeping private. Employees might feel that the health information may reach the supervisor and be used as part of their evaluation, and they might also be discriminated because of their condition (Keefer, 2010). This is a factor that a company should make sure that they consider when deciding to provide on-site fitness center. When the privacy of employees is not respected, the fitness center may affect the company as employees may decide not to participate in the center; thus, not achieving the benefit that it was aimed to achieve.


When a company is deciding to provide on-site fitness center for the employees, it should ensure that it surveys the employees who will help in confirming the facility requirements. In approximation, a square footage costs can range from sixty to eighty dollars per square foot. Plumbing is estimated to be about a high of eighty dollars with the general areas of as low as $35 per square foot. When deciding on the equipments to purchase, it is necessary to select commercial grade equipment. Factors that need to be considered include the age, space availability, female and male split, and facility supervision. Buying and leasing are also factors that should be considered (Toru, et al 2007). During the selection of the equipment, it should include a wide range of strength and cardio training equipments. The amount of money expected to be paid for the facilities range from $40 000 to $90 000, which depends on the size of the facility.

Issues that could arise

           Some companies may fail to provide on-site fitness center because they are afraid that nobody will use the facility. In order to make sure that the facility is effectively being used by the employees, it is necessary to make some requirements where the employees will be required to use the facility for about 2 to 3 days in a week. This is a requirement that will make sure that the employees benefit from the facility and if the employees fail to use the facility their membership fee is going to be deducted from their pay. On-site fitness center is aimed at increasing employee morale, improving physical bodies, reducing illness, and increasing productivity (Toru, et al 2007).

A company can also give an extra 15 minute to employees for lunch break so that they can get tie to go to the center. There are various strategies that the company can decide to use in order to make sure that workers are using the facility. This can include hosting challenges for those who can lose the most weight and be awarded with gifts, personal training session, or money. A company can also decide not to monitor employees break time which leaves the employees with enough time to exercise provided they produce the work needed at the required time. When the employer provides employees with availability, it helps in promoting their exercise. This is a practice that will improve the health of employees and recruiting and attracting employees will be easier.


All types of organizations of any size should ensure that they have a fitness program because it is the objective of any kind of company to improve its productivity and have healthy employees. This is the function of a fitness program; thus, it is necessary for companies to make sure that they put the program in practice. The benefits of having on-site fitness center are having healthier employees, which will show in cost saving of lower health care cost and decrease in absenteeism, in the company. When a company provides a fitness center for the employees, it is possible to observe cost saving at the end of the tenth month. Company fitness center is a necessity in enhancing the productivity of the company. The benefits of on-site fitness center can be observed if the company implements the center properly. The company should ensure that it has sufficient space and advance fitness equipments.


When deciding on whether to provide on-site fitness center for the employees, the company should consider the benefits of the program and disadvantages. In this case, it is to the interest of the company to provide on-site fitness center to the employees. With the rise in both cost of health care and the burden of health conditions, which affects turnover, productivity, and performance, proactive companies are looking to creating a healthy work place environment, which will foster ideal behavior in diet, physical activity, and weight management.

Companies should ensure that they provide on-site fitness centers for the employees. This is because the employers and employees benefit from the program through improved physical health and also saving of the health care cost. It is the responsibility of the company to make sure that there is regular participation of the employees in the fitness program. In order to be able to achieve positive results, the company can develop a balance and check system for participation of employee in the fitness center. Employers should also make sure that they measure health issues, productivity, and absenteeism of the employees. A company should know that, a healthy life of an employee leads to a healthy improvement in the profitability of the company.


Fioribello, A (2010). Why your company should have an on-site gym Health & Fitness retrieved from http://www.examiner.com/article/why-your-company-should-have-an-on-site-gym

Keefer, A (2010). Perils of workout equipments in workplace Accessed on 15th May 2013 retrieved from http://www.livestrong.com/article/340276-perils-of-workout-equipment-in-the-workplace/

McFadden, J (2002). Fitness in the workplace boosts productivity and morale retrieved from http://www.doh.state.fl.us/chdManatee/Pdf/Health_and_Cost_Benefits.pdf

O’Donnell, M (2001). Health promotion in the workplace Cengage Learning

Overman, S (2009). Next Generation wellness at work ABC CLIO

Shibuyo, K Muto, T & Toru, I (2007). Cost benefit analysis of a worksite oral health promotion program Industrial health 45 (1)

Published in Management
Tuesday, 10 December 2013 04:56

Oklahoma Tornado

Oklahoma Tornado

            The article focuses on the tornado that recently rocked the Moore neighborhood of Oklahoma. With an extensive magnitude of EF5, this tornado wrecked hundreds of homes and left them in rumbles. Numerous insights have been presented in the article by the authors. Firstly, they note that the rescue efforts have been highly efficient. This is because the rescue team rummaged through the debris in each home in search of survivors. This was massively helpful in ensuring that lives were saved where possible.

Another insight presented in the article encompasses the harrowing experiences as highlighted by different survivors (Murphy, 2013). When the tornado struck, most people tried to protect their children in order to safeguard them from potential fatalities or injuries. The narrations provided by different survivors are immensely touching considering the extensive magnitude of the tornado. According to the authors, an estimated nine children succumbed to death during the tornado. The damage caused by this twister was more or less unprecedented considering the rarity of such disasters. Homes were flattened and local residents and the nation at large were extremely devastated by this tornado.

After hours of relentless search for survivors, the rescue team was convinced that they had accomplished their task. This is highly laudable especially due to the harsh conditions that characterized the rescue operations. For instance, the rescue officers highlighted heavy rains as an attribute that has significantly complicated the search efforts (Murphy, 2013). The article also underlines the commitment of the local governor towards enabling the Moore neighborhood to recover from this disastrous tornado. For instance, it is essential for the authorities to assist the victims in rebuilding their homes. The high speed of wind during the tornado has also been highlighted as a factor that heightened the extent of damage.


Murphy, S. (21st May, 2013). “Search for Oklahoma tornado survivors nearly complete”,   Associated Press. Accessed on 22nd May 2013 from      http://www.ctpost.com/default/article/Search-for-Okla-tornado-survivors-nearly-         complete-4533296.php

Published in Sociology
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